meet our new brand

🐝🍃

meet our new brand 🐝🍃

Why we rebranded

IT WAS TIME FOR A REFRESH

  • Our previous logo and brand existed in some form for 25 years.

  • How we see ourselves has changed over the past 40 years. We may be a financial lender, but as a CDFI we’re also an organization rooted in Vermont’s communities.

  • We wanted to look more like how we act: as an approachable, bold, and modern community partner.

What is it?

The new logo features a honeybee in flight, rising from a plant it has just pollinated.

  • A bold, playful font puts the focus on “loan fund.”

  • "Vermont community" sits above in a smaller, more traditional style.

  • The bee is in motion and active, just like our organization.

  • Gives us a distinct identity and sets apart from others.

What’s with the bee?

WE’RE GLAD YOU ASKED

  • Honeybees pollinate, allowing plants to fruit and thrive. Our financing works the same way — capital that helps projects take root and grow across Vermont.

  • Bees work collectively for the good of the hive. We work for the betterment of Vermont, focusing on the communities that need support most.

  • A bee is warm and familiar, compared to typical bank symbols. We're a community nonprofit, and that approachability matters across our borrowers, investors, and donors.

That’s not all

BASICALLY, HONEYBEES ARE THE BEST

  • The honeybee is the official state insect of Vermont, which is a fitting emblem for an organization providing loans and investment opportunities throughout the state.

  • The infinity symbol in the wings represents our network of investing and financing as a reciprocal relationship.

  • Honeybees forage within a few miles of their hive. That mirrors our local lending model. Unlike a national or regional bank, we're rooted in and focused on Vermont.

Our designer

We partnered with Vermont-based graphic designer, Lyz Tomsuden, throughout the rebranding process. Lyz helped us articulate our preferences, bring ideas to life, and create a cohesive brand that met our goals and identity.
Learn more about Lyz.